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6 Product Training Courses – At The Cost and Speed of One!

July 8, 2010 Deepali Tharkude From the Delivery Head's desk...

You see new products being launched in the market everyday – mobile phones, drugs, insurance policies or new service offerings. Have you ever wondered what determines a product’s success? Is it the market research that went into identifying the right product? Its top of the class features, design, packaging, branding or effective selling? It’s probably the right mix of all these! But there is one more crucial factor – ensuring that the right information about these products is available to the right people at the right time. In other words – effective training!

To ensure product success, you need to ensure that your sales force, customer support and marketing teams, resellers, technical support teams and even your prospective and existing customers are well trained on the product throughout its lifecycle. However, design and development of courseware can be expensive, especially if you have to keep updating it with product updates and upgrades! So how do you get product training that’s cost effective, can be rapidly developed and made to reach a wide audience in a short time frame?

With our vast experience in building product training courseware over the past several years, our instructional designers and technical architects have put together a “framework” that:

  1. identifies the training objectives for each audience type
  2. details the course coverage to meet those objectives and
  3. identifies the training modality that would work most effectively for each

We then built a customizable course architecture and a set of templates that will be typically used to teach and present content in a product training course. These have been designed to show product features, product installation and configuration, product USPs and such information that you’d want to teach about your product.

So with your design all laid out and ready to use, your development becomes quicker, more cost effective and easier to manage – thus reducing your costs!

Sounds like what you wanted? Get in touch with us to know how we can make this framework work for you!

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