Harbinger’s Thought Leadership Forum – Session #1: The Best and The Worst of Educational Outsourcing

As we had mentioned in our previous post, Harbinger’s Thought Leadership Forum, in its first edition, has taken up a topic that’s very relevant to all of us in the educational outsourcing business – What to do and what NOT to do in the educational outsourcing business.

And sharing with us decades of knowledge and experience on this subject is Kim Sullivan, Senior Editorial Director of Words and Numbers, Inc.

In a freewheeling chat with Kim, we learnt many interesting facts about educational outsourcing. She strongly emphasized the need for quality, transparency, trust, consistency, domain knowledge and creativity. Educational Outsourcing in not a factory business and should not be termed as a BPO [Business Process Outsourcing].

Given below is the link to the audio recording of the interview by Bijoy Banerjee, AVP – Business Development. We look forward to reading your comments on this post or you can also write to us at info@harbingerknowledge.com.

Session #1 | Aug 2012
Topic: The Best and The Worst of Educational Outsourcing
Expert: Kim Sullivan, Senior Editorial Director of Words and Numbers, Inc.
Podcast duration: 12.5 minutes

Click here to listen to the podcast.

Harbinger’s Thought Leadership Forum – A Series of Podcasts With Leading Industry Professionals

Harbinger is proud to announce the launch of Harbinger’s Thought Leadership Forum, an unique place where learning and industry experts come together to talk about thought leadership, trends, challenges and solutions in the learning outsourcing business.

This forum is meant for all of us in the learning business. You can access blogs, case studies, white papers and podcast of interviews with the learning experts. It’s going to be an exciting place for knowledge sharing and thought leadership in the learning domain. We welcome you to connect with this forum.

In its first edition, the forum has taken up a topic that’s very relevant to all of us in the educational outsourcing business – What to do and what NOT to do in the educational outsourcing business. And sharing with us decades of knowledge and experience on this subject is Kim Sullivan, Senior Editorial Director of Words and Numbers, Inc.

Watch out for this first podcast in the series starting next week where you can listen to Kim Sullivan sharing her experiences with Bijoy Banerjee, AVP, Business Development.

Harbinger at the Training 2012 Conference & Expo

– An account by Mona Sharma, DGM – Projects, and Exhibitor at the Conference

Date: February 13-15, 2012

Venue: Atlanta, GA, at the Georgia World Congress Center

Visitor’s Profile: Professional trainers, consultants, and academics, HRD professionals and senior executives, Instructional designers & other related professionals.

Exhibitor’s Profile: Business Development Services, Training and Talent Development Services, Authoring and Publishing Platforms, Custom Content and Communication Services, Learning and Performance Services, Digital Literacy and Desktop Productivity Assessment Services, Train the Trainer Workshop and Consulting Services, Distance Learning, Employee Selection & Orientation, Ethics, Leadership Training, Motivation, Presentation Skills, Problem Solving, Project Management, Team Building & Performance, Videoconferencing, Writing Skills, Translation services, Training Documents Development Services.

The training 2012 conference & expo was an event designed for learning, training and performance professionals. It was a midsized conference with approximately 700 – 800 attendees. There were around 65-70 vendors exhibiting in the expo hall, a varied mix of vendors, providing content development services, transcription and translation services, technology solutions, train the trainer services, corporate training and corporate entertainment services too! It was very encouraging to witness that people worldwide were taking learning and training so seriously.

With the assurance that we were at the right place at the right time, we got busy with setting up the booth, the fun and creative part of the exhibition booth preparations, where we presented our eLearning Products and Custom Content Development Services.

We exhibited Raptivity, our interactivity building tool which allows you to quickly and easily create elearning interactions such as games, simulations, brainteasers etc. and embed them directly into your online courses. There are around 170+ interaction templates to choose from to make your elearning courses interactive.

Along with our products, Harbinger also presented its Custom Content services offerings. Visitors showed keen interest in experiencing our expertise in content development using Flash, HTML5, Lectora, Articulate, ToolBook and our own tools Elicitus and Raptivity. All our learning solutions got an overwhelming response.

 

Edumercials: One of our unique offerings was development of ‘Edumercials’- short for Educational Commercials, which are 5-6 minute self playing animations that are either story or scenario-based and put across a concept in an interactive way. Edumercials can be used as standalone just-in-time learning pieces or they can also be integrated within elearning courses to make the courses more engaging. Quite a few visitors signed up for the raffle to win a 5-minute free edumercial.

Single Source Solution for Mobile Learning: Our mobile learning conversations led us to discussions about the platform independent ‘Single Source’ solutions being offered for mobiles and laptops. The iPad demos and especially the interactive e-Book, was well appreciated by everyone. Many were surprised to see Flash based animations, video and audio integrated in an eBook developed in HTML5.

Interactive ILT: Some visitors who engaged in virtual classrooms or face to face training were interested in our Instructor Led Training services where in we offered to instructionally and visually enhance their presentations and develop facilitator and student notes for them.

We had an exclusive range of elearning samples for both desktop/laptop and mobile tablets ranging from Product, Process, Soft skill and Leadership and Management training to K-12 training. All these samples were also made available on our showcase so that they could be viewed at leisure. (https://showcase.harbingerknowledge.com/ ; Username: training2012-visitor; Password: password1!)

Visits by the Industry Expert: Well known speakers and thought leaders from the industry visited our booth and were impressed with our instructional approach and the apt use of interactivity in our courses.

The expo ended after two full days of meeting new people, interesting conversations and demos and assurances of exploring a new relationship with Harbinger! Through Harbinger I have attended other International Conferences in North America and visited customer sites for project discussions, however this was the first time I experienced being a presenter in the conference booth.

I would say I experienced a very different Valentine Day’s eve by connecting with many new people and prospects! I look forward to meet with them again in the next upcoming conferences!! Till then bye and enjoy the new ways of Learning!!!

The Customizable Product Training Framework

I spoke about this framework in my earlier blog and thought I would detail it out at this point.

A quick recap – Training people about any product and its features is an integral part of the product life cycle, be it at product development stage, its introduction in the market or its growth. At each phase of the product life cycle, there are various people to train – sales and marketing, technical support staff, customer support staff, the consumers, resellers, solution consultants, to name a few. You also need to update the courseware with every product update and upgrade.
All this training can be quite expensive!
With our many years of experience in product training design and development for customers all over the world, we at Harbinger have formulated a unique solution that gives a rare blend of easy customizability, production expertise and a templatized approach that helps crunch the training cost!
We call this the Customizable Product Training Framework and devised it in three steps.

Step 1: The Product Training Taxonomy

Product Training Taxonomy - Extract
Product Training Taxonomy - Extract

We studied and put together the integral requirements for product training which

  • identifies various training audiences
  • describes the training objective for each
  • lists what the training should cover
  • identifies the effective training modality for the content

We call this the “Product Training Taxonomy” and an excerpt from the complete taxonomy is given here.

Step 2: The Product Training Courseware Model

Product Training Units
Product Training Units

We then detailed the content coverage that will meet each course objective for each audience and broke this down by audience type and content to be covered. An excerpt of this “Product training courseware model” is given here.

Step 3: The Product Training Courseware Templates
We then studied and identified the types of screens, interactivities, exercises and assessment question types which would be typically used in product training programs and built the various screen templates that could be used to teach these content units. The templates were built using the universally accepted and easy-to-update Flash-XML architecture. In this, we have put in all the “variable” elements of a course, like graphics, audio, on-screen text etc, in XML, which can be easily updated using simple XML editors like Notepad. The “constant” elements like the user interface have been designed in Flash.

The Result
The result of this extensive thought process was a framework that allows you to do all of the following – rapidly and cost effectively:
1. Build a single product training course for multiple audiences – from sales force to consumers
2. Build multiple courses for different products based on the first product training course
3. Update the courses with each product upgrade
4. Localize the courses into multiple languages for a global reach

Write to us at producttraining@contentservices.harbingergroup.com for more details!

6 Product Training Courses – At The Cost and Speed of One!

You see new products being launched in the market everyday – mobile phones, drugs, insurance policies or new service offerings. Have you ever wondered what determines a product’s success? Is it the market research that went into identifying the right product? Its top of the class features, design, packaging, branding or effective selling? It’s probably the right mix of all these! But there is one more crucial factor – ensuring that the right information about these products is available to the right people at the right time. In other words – effective training!

To ensure product success, you need to ensure that your sales force, customer support and marketing teams, resellers, technical support teams and even your prospective and existing customers are well trained on the product throughout its lifecycle. However, design and development of courseware can be expensive, especially if you have to keep updating it with product updates and upgrades! So how do you get product training that’s cost effective, can be rapidly developed and made to reach a wide audience in a short time frame?

With our vast experience in building product training courseware over the past several years, our instructional designers and technical architects have put together a “framework” that:

  1. identifies the training objectives for each audience type
  2. details the course coverage to meet those objectives and
  3. identifies the training modality that would work most effectively for each

We then built a customizable course architecture and a set of templates that will be typically used to teach and present content in a product training course. These have been designed to show product features, product installation and configuration, product USPs and such information that you’d want to teach about your product.

So with your design all laid out and ready to use, your development becomes quicker, more cost effective and easier to manage – thus reducing your costs!

Sounds like what you wanted? Get in touch with us to know how we can make this framework work for you!