From Instructional Design to Experience Design – The Corporate Learning Paradigm Shift

Corporate Learning

The evolution of technology in corporate learning has been rapid yet transformative, giving more power to learners at each step. Today, organizations aim at bringing learning to where employees are. It could be on their smartphones, their tablets, laptops, and even on their smart watches. Giving a learner exactly what they want, and where they want, is the only way to win in this disruptive digital landscape. All this calls for solutions that are employee centric. To design such solutions, the focus needs to shift from instructional design to user experience design on a whole.

If you are thinking about what would constitute impactful user experience design, well, for starters, learning and information support systems should be extremely easy and intuitive to use. We are already so accustomed to the Google and YouTube experience in our lives. Say you are seeking a quick tutorial on how to apply an appliqué patch on your denims. Without even wanting to check with the person sitting next to you, you just type in your query on the Google toolbar or the YouTube app on your phone, and there are thousands of results available in a second. There are videos, infographics, articles, and much more. You choose to view based on your reading and watching preference. And if you don’t like what you see, you quickly move to the other results. So quick and easy, Right?

Consider another case, you need a cab, all you need to do is press a search button on your Uber app, and the app shares information on all cabs available nearby, with the estimated wait time as well. Who could have thought of such a technology sorted life, a decade back! Today, all information is available at your fingertips, and the user experience is constantly improving.

We need to design the same experience for corporate learning. But there is a small catch. The corporate learning experience, because of its formal nature, needs to be a lot more controlled; a lot more guided, whilst appearing as independent as it regularly is. Since there is an explosion of video and instructional content over the internet, it is really difficult to filter out the right information for your employees.

Here are some ideas on how to achieve this:

  • Personalize the experience

They key here is to track employees’ digital footprints at the workplace and based on them, guide the employee into an appropriate and personalized learning flow. Every employee’s learning needs and learning style varies from others. Automated systems powered by artificial intelligence can be used to detect what is best suited for an employee. They can be used to act as gatekeepers to filter the right information from the internet to the company intranet.

  • Categorize content

For easy searching, content can be categorized into multiple types   Informative Instructional, Advanced, Compliance Related, etc. These categories may totally depend on the workplace requirement and make it easier for employees to locate the right module or video depending upon their requirement. Uncategorized content will only lead to more confusion and less learning.

  • Specify learning format

Learning formats could be segregated into two types: Macro-learning and Micro-learning.

Micro-learning is just in time, delivered in small, very specific bursts. Two minute videos could be micro-learning. A short game could be micro-learning. Even a small eBook that takes ten minutes to read through could be micro-learning. We, as users, consume this kind of material all day. This could prove handy when an employee wants to learn a quick thing, or read up on a quick policy, Content curated distinctly as micro-learning lets a user know what to expect.

Macro-learning, on the other hand, is something that covers detailed information related to a topic. It comes in handy when an employee wants to learn an entirely new process or function. For instance, it could be all about social media marketing, or automation testing. Macro-learning can be instructor led, or a series of videos and podcasts, or an entire interactive eBook.

  • Enable ratings

When there is abundant information available to be consumed within an organization, it makes sense to learn from other’s experience too. Courses, videos, or other learning objects need to have a provision where employees can rate them. It makes more sense to view a video course with 5 stars on ‘Retargeting’ than a 1 star video. An ‘Effective Sales Strategy’ podcast liked by 50 employees stands a higher chance of being heard than a similar one liked by only 12.

  • Add pre-assessments

Assessments added prior to an important course or module make learning much more controlled and better guided. Such exercises can give a sense of what the employee already knows and what s(he) still needs to learn.

The above steps can ensure that employees can find the information they need wherever they are. Such a design replicates the massive YouTube or Google like learning experience into your corporate learning. The key is to step into the user’s shoes and focus on the user experience design.

Thoughts?

 

Note: This blog has been drafted based on inputs from the following members of Harbinger’s Industrial Advisory Board:

  • Patti Evanosky, Director of Training, Chicken Salad Chick
  • Paul Meek, Director, Solutions Training and Advisory Limited
  • Jayant Kulkarni, Chief of Sales, Harbinger Interactive Learning

7 Things to Keep in Mind While Designing Digital Learning for Millennials

For eLearning course designers, learners have always been the central focus. In the recent times, it has been felt that the way learners learn and consume eLearning has been changing and one of the primary reasons is the emergence of the millennial learner on the stage.

So, who’s the millennial, and what’s so different about their learning style?

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Millennials are the digital generation of today (mainly, the people born in the 1980s or 1990s) who are married to technology to an extent that it’s almost an extension of their own selves. Research indicates that they:

  • Are global citizens
  • Have an entrepreneurial spirit
  • Come from diverse backgrounds
  • Have a limited attention span

So how do you align your development strategy to meet the specific learning needs of millennials?

  1. Make it platform and device agnostic: Do not bind the learner to a specific device or environment; make the digital learning available anywhere, anytime. Preferably, adopt a ‘mobile first’ approach.
  1. Keep it short: Keep the eLearning bite-sized and make it available in micro-learning formats to suit the diversified visual, auditory, and kinetic learning needs. A rigid framework might put off the learner.
  2. Learning goal should be visible: Make the end goal visible to the learner to tie the learning to their work life. This will bring in their active participation and will also encourage them to use the learning in real-world scenarios. This serves their need to be practical and result-oriented.
  3. Make it challenging and fun: Millennials would prefer to solve challenges, so create scenarios close to their day-to-day work and throw in some gamification elements to make it a challenging and fun experience at the same time.
  4. Enable the learner: Keep the design fluid, and enable them to be in control, to take risks, and to multitask. For example, teach a sales call through a branching scenario where learners select the choices they will make while talking to a prospective customer that could result into a successful closure or lost opportunity.
  5. Make it social: Bring in the social and collaborative learning components such as discussion forums, chats, badges, etc. Millennials prefer collaborative experiences and tend to share anything they like. This allows them to enhance their learning experience and also helps the learner community.
  6. Keep it diverse: Various research studies show that millennials are the most diverse of the lot. They consider themselves global citizens. Aim to capture this element in your design for an enhanced learning experience. This could be achieved by using ethnically diverse photographs, globally applicable examples, and using “youth speak.”

This is definitely not a secret sauce or the only seven things which need to be considered while creating a digital learning experience for millennials; but something basic, yet important.

I would like to hear both from eLearning designers and millennial learners about their experiences and views on this.

Interactive Mini-Modules—An Interesting Approach to Micro-Learning

If you are connected to eLearning in any way, you probably have heard a lot about micro-learning. There is a lot being discussed in conferences, blogs, online forums and webinars on how to create effective micro-learning to meet millennials’ learning requirements.

When talking about micro-learning, most of us often think of videos, podcasts or simple text and image slide shows. How about creating an interactive micro-learning module? Well, it may sound like a huge task to infuse interactivity into a micro-learning burst. But it’s not as difficult and time-consuming as it sounds. I recently created an interactive mini-module and would like to share the experience with you.

One of my colleagues, Sonia, had written an interesting blog on “Why Stories Matter” to make learning more impactful and engaging. It inspired me to create a mini-module on how storytelling can be used as an effective instructional strategy. The objective of this module is to help an instructional designer/trainer/educator to get started with using storytelling in their instructions. To keep the module simple and brief, I planned to include an introduction to storytelling, a brief on how to create stories and some tips for effective storytelling.

After creating and chunking the content based on the learning objective, I turned to Raptivity, a rapid interactivity building tool, for the actual development of the module. I chose five interaction templates from Raptivity that suited the content. Then, I gathered the relevant images for each interaction and started customizing the interactions in Raptivity.

Interaction 1 - eBook

For introduction, I chose the eBook/flip book template and started with a short story to grab attention and then went on to explain what storytelling is.

 

 

 

Interaction 2 - Lesson

I created the second interaction using flash/flip cards template. It explained essential elements of the story, since learners could view the element names and relevant images on front side of the cards and their description on the flip side.

 

 

Interaction 3 - Buildup and Rollover

After knowing the story elements, the next step is to create a story comprising of those elements. The story mountain helps you plot stories in a proper format. I presented the story mountain in the third interaction using a build-up animation template. Learners can click on each part of the mountain to learn more about it.

 

Interaction 4 - Lesson

In the next interaction, I included some tips to create stories and use storytelling effectively. Here, I chose a lesson template, where tips appear with relevant images as an animation. Learners can revisit any tip by clicking on the number buttons.

 

 

Interaction 5 - Drag and Drop

Lastly, I wanted to include some knowledge check for learners to reinforce their learning. I chose a drag and drop template, where some dos and don’ts for effective storytelling are listed and learners need to classify them correctly. Learners get immediate feedback on dropping a phrase under a wrong category.

 

Interactive Mini-module - Linker course

Once the text and images were ready, it took me a couple of hours to develop each interaction. To put these interactions together as a module, I used the Raptivity Linker tool. Stringing these interactions together was just a matter of minutes and my mini-module on Storytelling was ready!

You can go through this mini-module here.

Using Raptivity and Raptivity Linker, I was able to develop this entire module, including the base content creation, in less than three days. The broad steps that I followed were:

  1. Decide on the learning objective and create a topic outline.
  2. Create and chunk the text into small information bursts.
  3. Choose interaction templates that best suit the text chunks.
  4. Gather/create relevant media assets according to chosen templates.
  5. Customize interaction templates using the text and media assets.
  6. String the interactions together. Alternatively, these interactions can also be used as standalone learning nuggets.

This approach could be a good way to quickly create micro-learning that offers streamlined, short bits of information along with interactivity and engagement. Have you created micro-learning? What approach did you follow and how easy or difficult it was to create it? Share your thoughts and experiences in the comments below.

7 Ways to Present Learning Objectives Creatively

Every Instructional Designer (ID) understands the importance of specifying clear learning objectives for an eLearning course. One of ID’s jobs is to set the focus of learning and stating the objectives right at the outset of a course helps learners achieve them. Learning objectives define the purpose of learning or in other words, what you want your learners to learn or be able to do. Knowing the objectives is also motivating for learners to know what they would achieve from the course. Course creators and IDs can use the learning objectives as a basis to decide what to include in the course, how to design learning activities and for course evaluation.

Most of the times, the focus is on creating the right learning objectives and the aspect of presenting them effectively may be overlooked. The most common way of presenting learning objectives is in the form of a bulleted list. However, this may not always be effective, and there could be a need to communicate the value of learning objectives in a more meaningful way. Especially, if this is the first screen learners are going to view, and you want to hook them or bring about a change in their thought process.

With this thought, our ID team at Harbinger Interactive Learning brainstormed and collated a variety of innovative ways to present learning objectives, which they have been using to create ‘learner-centric’ trainings. I am sharing a few of them here in the form of an infographic.

An infographic presenting innovative ways to present learning objectives

Creative and/or visual representation of learning objectives makes them more meaningful and interesting for learners. What do you think? Any more ideas on how you present learning objectives? Share your thoughts in the comments section below.

eLearning for Medical Education

The Medical Industry is one of the fastest growing industries in the world, with new research, technologies, and techniques being developed almost daily. However, along with the development of new medical technology, the industry of medical education is being hard-pressed to keep up. Traditionally, medical education has relied on experienced faculty training, student-patient interactions, and internships. However, considering the pace of development of medical technology, it’s only a matter of time before direct physical learning and interaction may become prohibitively difficult to employ.This isn’t exactly comforting for the patients, or even for the students themselves. However, interactive clinical case studies and surgical simulations in eLearning, are quickly gaining popularity as an efficient and cost-effective means of imparting education on new medical technologies.

As a matter of fact, medical students are themselves more interested in virtual systems and interactive case studies than in traditional methods of medical education. Case in point, systems such as the Dental Anatomy Software allow a dental student to explore accurate tooth anatomy and detail at their own pace of understanding, instead of having to look at 2-dimensional drawings and imagine it in 3 dimensions! This saves a lot of time and energy for both the student and the teacher, and also results in the student gaining a much more solid base of fundamental understanding. Virtual surgery simulations and virtual patients are helping to provide the same understanding-through-experience at a more advanced level of medical education as well.

That isn’t to say that medical technology is best learned through virtual experimentation alone. Hardly! The importance of watching a star surgeon performing a difficult operation is invaluable. However, with eLearning, the student can watch a video of the surgery being performed anytime they want to rather than having to depend upon the luck of the draw to be picked as an assistant for that surgery in real life. Every student gets an equal opportunity to watch the operation, learn from it, and if needed, watch again – as opposed to waiting for an almost exactly similar surgery to be performed again!

Watching videos of a surgery can only help so much, and cannot match the experience of performing the procedure yourself. Let’s face it – nobody’s that perfect! Like most humans, even medical students sometimes have to learn from mistakes. However, medical students have no margin for error in real life. With interactive virtual patients and virtual surgeries come the inevitable new trend of the eLearning industry – gamification! The instructional technique may be called ‘gamification’, but don’t be fooled! It has been proven that with the proper controls and environment, this technique results in an exponentially higher assimilation of content and performance as against application of the instruction learned through traditional methods.

To summarize, the medical industry is one of the few industries in the world with many bleeding-edge technologies being developed. Instructing students about these technologies needs to be done in a bleeding-edge manner as well – and that is what eLearning and ‘gamification’ accomplishes with ease!

Many medical schools and healthcare centers are now more than willing to adopt these modern educational techniques. Some of these early adopters of eLearning are now refurbishing themselves by moving the learning modules on mobiles devices like tablets and smart-phones. Harbinger has been working with several medical centers to transform conventional medical courses into interactive online modules.

Please mail us to setup an online meeting with Harbinger and experience the advances in medical education.